Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses
Title:
Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses
Author:
Pulizzi, Joe.
ISBN:
9781259589652
Edition:
1st ed.
Publication Information:
New York : McGraw-Hill Education, 2016.
Physical Description:
xxx, 316 p. : ill. ; 24 cm
General Note:
Includes index.
Subject:
| Target marketing. |
| Social media -- Computer network resources. |
| Customer relations -- Management. |