Nudge : improving decisions about health, wealth, and happiness
Title:
Nudge : improving decisions about health, wealth, and happiness
Author:
Thaler, Richard H.
Sunstein, Cass R.
ISBN:
9780300122237
Publication Information:
New Haven : Yale University Press, c2008
Physical Description:
x, 293 p. : ill. ; 25 cm
General Note:
"A Caravan book"--T.p. verso
Abstract:
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice
Subject:
| Economics -- Psychological aspects |
| Choice (Psychology) -- Economic aspects |
| Decision making -- Psychological aspects |
| Consumer behavior |
Summary:
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice