Marketing to millennials : reach the largest and most influential generation of consumers ever
Title:
Marketing to millennials : reach the largest and most influential generation of consumers ever
Author:
Fromm, Jeff
Garton, Christie
ISBN:
9780814433225
Publication Information:
New York : AMACOM, American Management Association, c2013
Physical Description:
xix, 202 p. : ill. ; 24 cm
General Note:
Includes bibliographical references and index
Abstract:
The numbers cannot be ignored: eighty million Millennials wielding
Subject:
| Young adult consumers -- Attitudes |
| Generation Y -- Attitudes |
| Target marketing |
| Consumer behavior |
Summary:
The numbers cannot be ignored: eighty million Millennials wielding