Next generation business strategies for the base of the pyramid : new approaches for building mutual value
Title:
Next generation business strategies for the base of the pyramid : new approaches for building mutual value
Author:
London, Ted, 1963-
Hart, Stuart L.
ISBN:
9780137047895
Publication Information:
Upper Saddle River, N.J. : FT Press, 2011
Physical Description:
xxxvii, 249 p. ; 24 cm
General Note:
Includes index
Subject:
| Social responsibility of business |
| Strategic planning |
| Small business -- Management |
| Organizational effectiveness |