Multinationals in Hong Kong : perceptions and problems in marketing consumer goods
Title:
Multinationals in Hong Kong : perceptions and problems in marketing consumer goods
Author:
Pressentin, Thomas
ISBN:
9789726580638
Publication Information:
Macau : Macau Foundation, c1998
Physical Description:
x, 291 p. ; 23 cm.
Series:
Macau Studies in Management Series
Series Title:
Macau Studies in Management Series
Subject:
| International Business enterprises -- China -- Hong Kong |
| Marketing -- China -- Hong Kong |
| Industrial management -- China -- Hong Kong |
| Gestão |
| Marketing -- Hong Kong |
| Gestão empresarial -- Hong Kong |
| Gestão das organizações |
| Consumo |
| Gestão indústrial -- Hong Kong |