Effective marketing : creating and keeping customers in an e-commerce world
Title:
Effective marketing : creating and keeping customers in an e-commerce world
Author:
Zikmund, William G.
d'Amico, Michael
ISBN:
9780324125696
Edition:
3rd ed.
Publication Information:
Australia [etc.] : South-Western. Thomson Learning, c2002
Physical Description:
xxix, 553 p. : il.
Subject:
| Marketing |
| Electronic commerce |
| Internet marketing |