Data crush : how the information tidal wave is driving new business opportunities
Title:
Data crush : how the information tidal wave is driving new business opportunities
Author:
Surdak, Christopher.
ISBN:
9780814433744
Publication Information:
New York : American Management Association, c2014.
Physical Description:
viii, 280 p. : ill. ; 24 cm
General Note:
Includes bibliographical references and index.
Abstract:
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day.
Subject:
| Information technology -- Management. |
| Marketing research -- Data processing. |
| Business intelligence -- Data processing. |
| Big data. |
Summary:
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day.