Whoever tells the best story wins : how to use your own stories to communicate with power and impact
Title:
Whoever tells the best story wins : how to use your own stories to communicate with power and impact
Author:
Simmons, Annette
ISBN:
9780814409145
Publication Information:
New York [etc.] : Amacom, c2007
Physical Description:
x, 226 p. ; 24 cm
General Note:
Includes bibliographical references and index
Contents:
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action
Subject:
| Business communication |
| Storytelling |