Behind every good decision : how anyone can use business analytics to turn data into profitable insight
Title:
Behind every good decision : how anyone can use business analytics to turn data into profitable insight
Author:
Jain, Piyanka.
Sharma, Puneet.
Jayaraman, Lakshmi.
ISBN:
9780814449219
Publication Information:
New York : American Management Association, c2015.
Physical Description:
xvi, 240 p. : ill. ; 24 cm
Abstract:
There is a costly misconception in business today--that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. Demonstrates how professionals at any level can take the information at their disposal and leverage it to make better decisions. Demystifies the process of business analytics and helps anyone move from data to decisions in just five steps...using only Excel as a tool. Learn how to: Clarify the business question - Lay out a hypothesis-driven plan - Pull relevant data - Convert it to insights - Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn't rocket science--it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?
Subject:
| Business planning -- Statistical methods. |
| Decision making -- Statistical methods. |
| Management -- Statistical methods. |
| Data mining. |
Summary:
There is a costly misconception in business today--that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. Demonstrates how professionals at any level can take the information at their disposal and leverage it to make better decisions. Demystifies the process of business analytics and helps anyone move from data to decisions in just five steps...using only Excel as a tool. Learn how to: Clarify the business question - Lay out a hypothesis-driven plan - Pull relevant data - Convert it to insights - Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn't rocket science--it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?