Cover image for Fail fast or win big : the start-up plan for starting now
Fail fast or win big : the start-up plan for starting now
Title:
Fail fast or win big : the start-up plan for starting now
Author:
Schroeder, Bernhard.
ISBN:
9780814434789
Publication Information:
New York : American Management Association, c2015.
Physical Description:
vii, 198 p. : ill. ; 24 cm
Abstract:
Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index.
Subject:
New business enterprises -- Planning.
New products.
Summary:
Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index.