Business model generation : a handbook for visionaries, game changers, and challengers
Title:
Business model generation : a handbook for visionaries, game changers, and challengers
Author:
Osterwalder, Alexander
Pigneur, Yves
Clark, Tim, 1956-
Smith, Alan
ISBN:
9780470876411
Publication Information:
Hoboken, NJ : Wiley, 2010
Physical Description:
278 p. : ill. ; 19 x 24 cm
General Note:
Includes bibliographical references
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Abstract:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models
Subject:
| Business planning |
| New business enterprises |
| Strategic planning |
| Innovations management |
Summary:
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models