Cover image for Managing sales leads : turning cold prospects into hot customers
Managing sales leads : turning cold prospects into hot customers
Title:
Managing sales leads : turning cold prospects into hot customers
Author:
Obermayer, James W.
ISBN:
9780324205466
Publication Information:
[Chicago, Ill.] : American Marketing Association ; Mason, Ohio : Thomson/South-Western ; [Chicago, Ill.] : Racom Communications, c2007
Physical Description:
xii, 255 p. : ill. ; 24 cm
General Note:
Includes bibliographical references and index
Subject Term:
Subject:
Sales management