Start your own public relations business : your step-by-step guide to success
Title:
Start your own public relations business : your step-by-step guide to success
Author:
Lynn, Jacquelyn
Entrepreneur Press
ISBN:
9781599183381
Publication Information:
[Irvine, Calif.] : Entrepreneur Press, 2009
Physical Description:
xii, 177 p. ; 23 cm
Series:
Entrepreneur magazine's start up
Series Title:
Entrepreneur magazine's start up
General Note:
Includes bibliographical references and index
Contents:
Contents: So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management.
Added Corporate Author:
Subject:
| Public relations firms -- Management |
| New business enterprises |