The virtual customer : a new paradigm for improving customer relations in libraries and information services = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas
Title:
The virtual customer : a new paradigm for improving customer relations in libraries and information services = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas
Author:
Satellite Meeting (2004 : Sao Paulo, Brasil)
Ferreira, Sueli Mara Soares Pinto
Savard, Rejean, 1950-
International Federation of Library Associations and Institutions
ISBN:
9783598218453
Conference Author:
Publication Information:
Munchen : K.G. Saur, 2005
Physical Description:
xvi, 385 p. ; 21 cm
Series:
IFLA publications ; 117
IFLA publications
Series Title:
IFLA publications ;
IFLA publications
General Note:
Includes bibliographical references and index
Added Corporate Author:
Subject:
| Virtual customer |
| Libraries -- Public relations -- Congresses |
| Information services -- Marketing -- Congresses |
| Customer relations -- Management -- Congresses |
| Internet access for library users -- Congresses |