Small business : an entrepreneur's business plan
Title:
Small business : an entrepreneur's business plan
Author:
Hiduke, Gail P.
Ryan, J. D. (Joseph Daniel), 1933-
ISBN:
9781285170022
Edition:
9th ed.
Publication Information:
Australia : South-Western, Cengage Learning, c2014.
Physical Description:
xv, 488 p. : ill. ; 28 cm
General Note:
Includes index.
Abstract:
1. Your Great Adventure. -- 2. Spotting Trends and Opportunities. -- 3. Opportunity Selection. -- 4. Profiling Your Target Customer. --5. Reading and Beating the Competition. -- 6. Location and Distribution. -- 7. Marketing Promotions Overview. -- 8. Start-Up Concerns and Financial Projections. -- 9. Shaking the Money Tree. -- 10. Legal Concerns. -- 11. Build, Maintain, and Thrive with a Winning Team. -- 13. Buying a Business. -- 14. Investigating Franchising. -- 15. Pull Your Plan Together. -- Appendix A: Fast-Start Business Plan. -- Appendix B: Annie's Business Plan Proposal. -- Appendix : Forms, Forms, Forms. -- Index.
Subject Term:
Subject:
| Small business -- Management. |
Summary:
1. Your Great Adventure. -- 2. Spotting Trends and Opportunities. -- 3. Opportunity Selection. -- 4. Profiling Your Target Customer. --5. Reading and Beating the Competition. -- 6. Location and Distribution. -- 7. Marketing Promotions Overview. -- 8. Start-Up Concerns and Financial Projections. -- 9. Shaking the Money Tree. -- 10. Legal Concerns. -- 11. Build, Maintain, and Thrive with a Winning Team. -- 13. Buying a Business. -- 14. Investigating Franchising. -- 15. Pull Your Plan Together. -- Appendix A: Fast-Start Business Plan. -- Appendix B: Annie's Business Plan Proposal. -- Appendix : Forms, Forms, Forms. -- Index.