The power of visual storytelling : how to use visuals, videos, and social media to market your brand
Title:
The power of visual storytelling : how to use visuals, videos, and social media to market your brand
Author:
Walter, Ekaterina
Gioglio, Jessica
ISBN:
9780071823937
Edition:
1st ed.
Publication Information:
New York : McGraw-Hill, c2014
Physical Description:
x, 221 p. : col. ill. ; 23 cm
General Note:
Includes bibliographical references (pages 201-211) and index.
Abstract:
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]
Subject:
| Viral marketing |
| Internet marketing |
Summary:
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover]