The Apple experience : secrets to building insanely great customer loyalty
Title:
The Apple experience : secrets to building insanely great customer loyalty
Author:
Gallo, Carmine
ISBN:
9780071793209
Publication Information:
New York : McGraw-Hill, c2012
Physical Description:
xviii, 234 p. : ill. ; 24 cm
General Note:
Includes bibliographical references and index
Abstract:
Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
Subject:
| Customer services |
| Consumer satisfaction |
| Creative thinking |
Summary:
Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.