Management, marketing and promotion of library services based on statistics, analyses and evaluation
Title:
Management, marketing and promotion of library services based on statistics, analyses and evaluation
Author:
Flaten, Trine Kolderup
ISBN:
9783598218484
Publication Information:
Munchen : K.G.Saur, 2006
Physical Description:
462 p. : ill., some fig., some tab. ; 22 cm
Series:
IFLA publications ; 120/121
IFLA publications
Series Title:
IFLA publications ;
IFLA publications
Subject:
| Libraries -- Marketing |
| Public relations -- Information services |
| Public relations -- Libraries |
| Advertising -- Information services |