Winning direct response advertising : from print through interactive media
Title:
Winning direct response advertising : from print through interactive media
Author:
Throckmorton, Joan
Collins, Thomas L.
ISBN:
9780844234281
Edition:
2nd ed.
Publication Information:
Lincolnwood(Chicago), Illinois : NTC Business Books, 1997
Physical Description:
xv, 454 p. : il.
Subject:
| Advertising |
| Marketing |