A world gone social : how companies must adapt to survive
Title:
A world gone social : how companies must adapt to survive
Author:
Coine, Ted
Babbitt, Mark
ISBN:
9780814433263
Publication Information:
New York : AMACOM, American Management Association, c2014
Physical Description:
xvii, 238 p. ; 24 cm
General Note:
Includes bibliographical references (pages 227-231) and index.
Abstract:
What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, this book gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards, jobseekers have the power to easily find out what working at your company is really like, and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "open" network of partners, collaborators, and brand champions.
Subject:
| Social networks |
| Strategic planning |
| Success in business |
Summary:
What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, this book gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards, jobseekers have the power to easily find out what working at your company is really like, and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "open" network of partners, collaborators, and brand champions.