Boom : marketing to the ultimate power consumer--the baby boomer woman
Title:
Boom : marketing to the ultimate power consumer--the baby boomer woman
Author:
Brown, Mary, 1959-
Orsborn, Carol
Underhill, Paco
ISBN:
9780814473900
Publication Information:
New York : American Management Association, 2006
Physical Description:
xviii, 238 p. : ill. ; 24 cm
General Note:
Includes bibliographical references (p. 225-228) and index
Subject:
| Women consumers |
| Consumer behavior |
| Marketing |
| Baby boom generation |