Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
Title:
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
Author:
Robertson, David C. (David Chandler)
Breen, Bill
ISBN:
9780307951601
Edition:
1st ed.
Publication Information:
New York : Crown Business, c2013
Physical Description:
xii, 305 p. : ill (some col.) ; 25 cm
General Note:
Includes bibliographical references and index
Abstract:
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Subject:
| LEGO koncernen (Denmark) |
| Toy industry -- Denmark -- Management |
| LEGO toys -- History |
Summary:
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.