The 12 powers of a marketing leader : how to succeed by building customer and company value
Title:
The 12 powers of a marketing leader : how to succeed by building customer and company value
Author:
Barta, Thomas.
Barwise, Patrick.
ISBN:
9781259834714
Publication Information:
New York : McGraw-Hill Education, c2017.
Physical Description:
vii, 228 p. : ill. ; 24 cm
Subject:
| Marketing. |
| Customer relations. |
| Leadership. |