Going global : an information sourcebook for small and medium-sized businesses
Title:
Going global : an information sourcebook for small and medium-sized businesses
Author:
Awe, Susan C., 1948-
ISBN:
9781591586517
Publication Information:
Santa Barbara, California [etc.] : Libraries Unlimited, 2009
Physical Description:
xv, 265 p. ; 24 cm
General Note:
Includes bibliographical references and index
Contents:
Contents: Why get into international trade -- Research, statistics, and information gathering -- Market analysis/competitive strategy -- Approaches to exporting/importing -- Basics of setting up an international business -- The entering the world of international selling or franchising -- Sustaining and managing international trade ventures -- The internet and selling globally.
Subject:
| Small business |
| International trade |
| Globalization |