Customer relationship management
Title:
Customer relationship management
Author:
Anderson, Kristin
Kerr, Carol
ISBN:
9780071379540
Publication Information:
New York [etc.] : McGraw-Hill, c2002
Physical Description:
xii, 164 p.
Series:
A briefcase book
Briefcase books series.
Series Title:
A briefcase book
Briefcase books series.
General Note:
Includes index
Subject:
| Customer relations -- Management |
| Customer services |
| Relationship marketing |