The long tail : why the future of business is selling less of more
Title:
The long tail : why the future of business is selling less of more
Author:
Anderson, Chris, 1961
ISBN:
9781401302375
Edition:
1st ed.
Publication Information:
New York : Hyperion, 2006
Physical Description:
xii, 238 p. : ill. ; 25 cm
General Note:
Includes index
Subject:
| Market segmentation |
| Internet marketing |
| Marketing -- Technological innovations |