The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu
Title:
The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu
Author:
Sheetz-Runkle, Becky
ISBN:
9780814433812
Edition:
1st ed.
Publication Information:
New York : AMACOM--American Management Association, c2014
Physical Description:
viii, 225 p. ; 23 cm
General Note:
Includes bibliographical references (pages 215-218) and index.
Abstract:
Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ... for their very survival. The Art of War.
Subject:
| Small business -- Management |
| Strategic planning |
| Leadership |
Summary:
Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ... for their very survival. The Art of War.