The CRM handbook : a business guide to customer relationship management
Title:
The CRM handbook : a business guide to customer relationship management
Author:
Dyche, Jill
ISBN:
9780201730623
Publication Information:
Boston : Addison Wesley, 2002
Physical Description:
xxiv, 307 p. : ill. ; 24 cm
Series:
Addison-Wesley information technology series
Addison-Wesley information technology
Series Title:
Addison-Wesley information technology series
Addison-Wesley information technology
General Note:
Includes bibliographical references (p. 281-286) and index
Subject Term:
Subject:
| Customer relations -- Management |