Active-ad : analysis of success criteria for interactive advertising formats : public final report
Title:
Active-ad : analysis of success criteria for interactive advertising formats : public final report
Author:
Blunden, Margot
European Commission. Information Society DG
ISBN:
9789289435314
Publication Information:
Luxembourg : Office for Official Publications of the European Communities, c2002
Physical Description:
24 p. ; 29 cm
General Note:
"Information Society Directorate General, Directorate D"--Cover p. [4].
"KK-43-02-591-EN-C"--Cover p. [4].
"European Commission"--Cover.
Added Corporate Author:
Subject:
| Internet advertising -- European Union countries |
| Electronic commerce -- European Union countries |