Understanding Michael Porter : the essential guide to competition and strategy
Title:
Understanding Michael Porter : the essential guide to competition and strategy
Author:
Magretta, Joan, 1948-
ISBN:
9781422160596
Publication Information:
Boston, Mass. : Harvard Business Review Press, c2012.
Physical Description:
x, 236 p. : ill. ; 24 cm
Contents:
Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
Personal Subject:
Subject:
| Competition. |
| Strategic planning. |
| Management. |
| Porter, Michael E., 1947- |