Cover image for Pitching & closing : everything you need to know about business development, partnerships, and making deals that matter
Pitching & closing : everything you need to know about business development, partnerships, and making deals that matter
Title:
Pitching & closing : everything you need to know about business development, partnerships, and making deals that matter
Author:
Taub, Alexander.
ISBN:
9780071822374
Publication Information:
New York : McGraw-Hill Education, c2014.
Physical Description:
xvii, 263 p. ; 24 cm
General Note:
Includes bibliographical references (p. 245-252) and index.
Abstract:
Everything you need to build revenue-generating partnerships. Corporations have profited from strong business development strategies for years. So it's no surprise that of the half-million new businesses created each year, the most successful ones are driven by business development. Now, savvy professionals on the business side of a startup have a reliable guide to perfecting the partnership strategies that will quickly add value to any company. This book gives you concrete action steps for mastering the specific skill set today's business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and Social Rank, this A-to-Z guide walks you through forging relationships, pitching a company's product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals.
Subject:
Strategic alliances (Business)
Business networks.
Industrial marketing.
Summary:
Everything you need to build revenue-generating partnerships. Corporations have profited from strong business development strategies for years. So it's no surprise that of the half-million new businesses created each year, the most successful ones are driven by business development. Now, savvy professionals on the business side of a startup have a reliable guide to perfecting the partnership strategies that will quickly add value to any company. This book gives you concrete action steps for mastering the specific skill set today's business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and Social Rank, this A-to-Z guide walks you through forging relationships, pitching a company's product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals.