Cover image for Sun Tzu and the art of business : six strategic principles for managers
Sun Tzu and the art of business : six strategic principles for managers
Title:
Sun Tzu and the art of business : six strategic principles for managers
Author:
McNeilly, Mark
ISBN:
9780195099966
Publication Information:
New York : Oxford University Press, 1996
Physical Description:
VIII, 261 p. ; 24 cm.
Subject:
Strategic planning
Arte militar
Sun Tzu
Teorias militares
Estratégia militar
Ciência militar
Gestão empresarial