Think bigger : developing a successful big data strategy for your business
Title:
Think bigger : developing a successful big data strategy for your business
Author:
Van Rijmenam, Mark.
ISBN:
9780814434154
Publication Information:
New York : AMACOM, American Management Association, c2014.
Physical Description:
ix, 278 p. ; 24 cm
Abstract:
Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy ...and reveals why it's not something they can leave to the IT department. It examines how big data is impacting specific industries - and where opportunities can be found.
Subject:
| Information technology -- Management. |
| Big data. |
| Business -- Data processing. |
| Database management. |
Summary:
Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy ...and reveals why it's not something they can leave to the IT department. It examines how big data is impacting specific industries - and where opportunities can be found.