The reciprocity advantage : a new way to partner for innovation and growth
Title:
The reciprocity advantage : a new way to partner for innovation and growth
Author:
Johansen, Robert
Ronn, Karl
ISBN:
9781626561069
Publication Information:
San Francisco : Berrett-Koehler Publishers, c2014
Physical Description:
xi, 197 p. : ill. ; 25 cm
Series:
BK business book
Series Title:
BK business book
General Note:
Includes bibliographical references and index
Abstract:
"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"
Subject:
| Reciprocity (Psychology) -- Social aspects |
| Social interaction |
| Cooperation |
| Competition |
| Success in business |
Summary:
"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"