行銷成果評估的61個績效指標 : 運用績效指標，提昇行銷優勢
Title:
行銷成果評估的61個績效指標 : 運用績效指標，提昇行銷優勢
Author:
Davis, John, 著
子云, 譯
ISBN:
9789866511462
Uniform Title:
Magic numbers for consumer marketing:key measures to evaluate marketing success. 中文
Edition:
初版
Publication Information:
臺北市 : 梅霖文化, 2011
Physical Description:
301面
Series:
Business ; 58
Series Title:
Business ;
General Note:
譯自:Magic numbers for consumer marketing:key measures to evaluate marketing success
Subject:
| 市場分析 |
| 行銷分析 |
| 績效評估 |