Design to grow : how Coca-Cola learned to combine scale and agility (and how you can, too)
Title:
Design to grow : how Coca-Cola learned to combine scale and agility (and how you can, too)
Author:
Butler, David (Designer)
Tischler, Linda.
ISBN:
9780241198384
Publication Information:
London : Portfolio Penguin, 2016.
Physical Description:
xiv, 237 p. : ill. ; 20 cm
General Note:
First published: 2015.
Abstract:
"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"-- Provided by publisher.
Corporate Subject:
Subject:
| Technological innovations -- Management. |
| Organizational effectiveness. |
| Strategic planning. |
| Entrepreneurship. |
| Coca-Cola Company. |
Summary:
"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--