懂得SHOW，就對了! : No.1品牌的表演行銷術
Title:
懂得SHOW，就對了! : No.1品牌的表演行銷術
Author:
Schmitt, Bernd H., 著
Rogers, David L., 著
Vrotsos, Karen, 著
葉思迪, 譯
ISBN:
9789861540115
Uniform Title:
There's no business that's not show business:marketing in an experience culture. 中文
Edition:
1版
Publication Information:
臺北市 : 台灣培生教育, 2004
Physical Description:
351面
Series:
商業趨勢 ; BT043
Series Title:
商業趨勢 ;
General Note:
譯自: There's no business that's not show business:marketing in an experience culture
Subject:
| 品牌 |
| 市場學 |
| 顧客關係管理 |