All eyes East : lessons from the front lines of marketing to China's youth
Title:
All eyes East : lessons from the front lines of marketing to China's youth
Author:
Bergstrom, Mary
ISBN:
9780230120624
Edition:
1st ed.
Publication Information:
New York, NY : Palgrave Macmillan, 2012
Physical Description:
xiii, 237 p. : ill. ; 24 cm
General Note:
Includes bibliographical references and index
Contents:
The new (r)evolutionaries : 70s, 80s, and 90s generations -- Progress : mapping new roads to success -- Tipping gender : from boys rule to girl power -- About face : seeing new beauty codes -- Speaking up : the seeds of activism -- Creative sub-cultures : building outside the mainstream -- Re-branding Chineseness : new China, new identity.
Subject:
| Youth -- China -- Attitudes |
| Youth -- China -- Social conditions -- 21st century |
| Youth -- China -- Economic conditions -- 21st century |
| Intergenerational relations -- China |
| Marketing -- China |