Contents: The new Asian challenge : myth or reality? -- Sun Zi Bingfa : unlocking the mindset of the Asian strategist -- Double glazing : why are we different? -- Using the messenger : achieving what you cannot do -- Moving goalposts : concealing intentions or testing your patience? -- Forgiven but not forgotten : less scope for mistakes -- The expatriate phenomenon : how valuable are they to building businesses? -- Handling nocturnal activities : from drinking binges, karaoke to making speeches -- The industrious and adaptable Asian : going the extra mile and more -- Deciphering the true message : the key to removing misunderstanding -- "Face" : potential hazard or invaluable value? -- Personal business relationships, or guanxi : necessary evil or part of Asian culture? -- Gift or bribes : taming the big "C" -- Leading in Asia : more insights and perspectives -- Where do we go from here? : one step at a time and more -- Moving forward : building bridges for a better future.