Digital state : how the internet is changing everything
Title:
Digital state : how the internet is changing everything
Author:
Pont, Simon
ISBN:
9780749468859
Publication Information:
London, United Kingdom : Kogan Page, 2013
Physical Description:
xii, 241 p. : ill. ; 24 cm
Abstract:
Brings together thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. This book explores the possibilities and pitfalls of our digital age.
Subject:
| Information technology -- Economic aspects |
| Information technology -- Social aspects |
| Electronic commerce -- Social aspects |
| Internet marketing -- Social aspects |
| Internet -- Social aspects |
Summary:
Brings together thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. This book explores the possibilities and pitfalls of our digital age.