The birth of Korean cool : how one nation is conquering the world through pop culture
Title:
The birth of Korean cool : how one nation is conquering the world through pop culture
Author:
Hong, Y. Euny.
ISBN:
9781250045119
Edition:
1st ed.
Publication Information:
New York : Picador, 2014.
Physical Description:
267 p. ; 21 cm
Abstract:
"A fresh, funny, up-close look at how South Korea remade itself as the world's pop culture powerhouse of the twenty-first century. By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world.
Personal Subject:
Subject:
| Popular culture -- Korea (South) |
| Korea (South) -- Social life and customs. |
| Hong, Y. Euny. |
Summary:
"A fresh, funny, up-close look at how South Korea remade itself as the world's pop culture powerhouse of the twenty-first century. By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world.