Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
Title:
Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer
Author:
Teixeira, Joe
ISBN:
9780470641644
Publication Information:
Indianapolis, IN : Wiley Pub., 2010
Physical Description:
xxii, 434 p. : ill. ; 24 cm
General Note:
Includes index
Abstract:
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
Subject:
| Google AdWords |
| Google Analytics |
| Google Website Optimizer |
| Internet searching -- Statistical services |
| Web usage mining -- Computer programs |
| Internet users -- Statistics -- Data processing |
| Internet marketing |
Summary:
Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.