Previsivelmente irracional : as forcas ocultas que influenciam as nossas decisoes
Title:
Previsivelmente irracional : as forcas ocultas que influenciam as nossas decisoes
Author:
Ariely, Dan
Serra, Sofia
ISBN:
9789898206183
Edition:
1a ed.
Publication Information:
Alfragide : Estrela Polar, 2009
Physical Description:
237 p.
General Note:
Titulo original:Predictably irrational
Subject:
| Economia -- Aspectos psicologicos |
| Tomada de decisao |
| Consumidores -- Comportamento |