Campaigning for hearts and minds : how emotional appeals in political ads work
Title:
Campaigning for hearts and minds : how emotional appeals in political ads work
Author:
Brader, Ted
ISBN:
9780226069890
Publication Information:
Chicago [etc.] : University of Chicago Press, 2006
Physical Description:
xvi, 280 p. ; 24 cm
Series:
Studies in communication, media, and public opinion
Series Title:
Studies in communication, media, and public opinion
General Note:
Includes bibliographical references and index
Contents:
Contents: Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
Subject:
| Political psychology |
| Advertising, Political |
| Communication in politics |
| Persuasion (Psychology) |
| Emotions and cognition |