What's your story? : storytelling to move markets, audiences, people, and brands
Title:
What's your story? : storytelling to move markets, audiences, people, and brands
Author:
Mathews, Ryan
Wacker, Watts
ISBN:
9780132277426
Publication Information:
Upper Saddle River, N.J. : FT Press, c2008
Physical Description:
xiii, 222 p. ; 24 cm
General Note:
Includes bibliographical references (p. [189]-197) and index
Subject:
| Marketing |
| Storytelling -- Economic aspects |
| Corporate culture |