Winning together : the story of the Arsenal brand
Title:
Winning together : the story of the Arsenal brand
Author:
Simmons, John
Simmons, Matt
ISBN:
9781904879602
Publication Information:
London : Cyan Books, c2006
Physical Description:
191 p. : ill.
Series:
Great brand stories arsenal
Series Title:
Great brand stories arsenal
Subject:
| Arsenal Football Club -- Public relations |
| Soccer teams -- England -- London -- Marketing |
| Brand loyalty |