Cover image for M型社會新奢華行銷學 : 征服消費者的11堂必修課
M型社會新奢華行銷學 : 征服消費者的11堂必修課
Title:
M型社會新奢華行銷學 : 征服消費者的11堂必修課
Author:
Danziger, Pamela N., 著

馬志工, 譯
ISBN:
9789867058706
Uniform Title:
Let them eat cake,marketing luxury to the masses-as well as the classes. 中文
Edition:
1版
Publication Information:
臺北市 : 臉譜, 2007
Physical Description:
295面
Series:
企畫叢書 ; FP2148
Series Title:
企畫叢書 ;
General Note:
譯自:Let them eat cake,marketing luxury to the masses-as well as the classes
Subject:
奢侈
市場學
消費心理學