Author / Creator
Fromm, Jeff
Subject
Young adult consumers -- Attitudes Generation Y -- Attitudes Target marketing Consumer behavior
Publication Information
New York : AMACOM, American Management Association, c2013
Format:
Books
ISBN
9780814433225
Author / Creator
Bergh, Joeri van den, 1971-
Subject
Young consumers Young adult consumers Generation Y Target marketing Product management
Publication Information
London : Kogan Page, 2013
Format:
Books
ISBN
9780749468040
Author / Creator
Yarrow, Kit, 1958-
Subject
Young adult consumers -- Attitudes Generation Y -- Attitudes Marketing
Publication Information
San Francisco : Jossey-Bass, 2009
Format:
Books
ISBN
9780470400913
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