Playing to win : how strategy really works
by
 
Lafley, A. G. (Alan G.)

Title
Playing to win : how strategy really works

Author
Lafley, A. G. (Alan G.)
 
Martin, Roger L.

ISBN
9781422187395

Publication Information
Boston, Massachusetts : Harvard Business Review Press, c2013

Physical Description
260 p. : ill. ; 25 cm

General Note
Includes bibliographical references (pages 239-243) and index.

Abstract
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P & G's sales, quadrupled its profits, and increased its market value by more than

Subject Term
Procter & Gamble Company
 
Strategic planning
 
Success in business
 
Organizational change

Subject
Procter & Gamble Company
 
Strategic planning
 
Success in business
 
Organizational change

Summary
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future -- something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P & G's sales, quadrupled its profits, and increased its market value by more than


LibraryItem BarcodeShelf NumberMaterial TypeStatus
Macao Central Library00626328658.012.4 LafGeneral Collections for LoanFC外文書區
Taipa Library00626329658.012.4 LafGeneral Collections for LoanFC外文書區