Branding New York : how a city in crisis was sold to the world
by
Greenberg, Miriam
Title
:
Branding New York : how a city in crisis was sold to the world
Author
:
Greenberg, Miriam
ISBN
:
9780415954426
Publication Information
:
New York : Routledge, 2008
Physical Description
:
xv, 326 p. : ill. ; 23 cm
Series
:
Cultural spaces series
Series Title
:
Cultural spaces series
General Note
:
Includes bibliographical references (p. [307]-316) and index.
Abstract
:
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
Subject Term
:
Corrective advertising -- New York
Advocacy advertising -- New York
Mass media and business -- New York
New York (N.Y.) -- Public relations
New York (N.Y.) -- Press coverage
Subject
:
Corrective advertising -- New York
Advocacy advertising -- New York
Mass media and business -- New York
New York (N.Y.) -- Public relations
New York (N.Y.) -- Press coverage
Summary
:
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
| Library | Item Barcode | Shelf Number | Material Type | Status |
|---|
| Macao Central Library | 00629545 | 659.1(73) Gre | General Collections for Loan | FC外文書區 |
| Taipa Library | 00629546 | 659.1(73) Gre | General Collections for Loan | FC外文書區 |